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Business Insights: Gain an Advantage. Use Traffic for Marketing.

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Business Insights: Gain an Advantage. Use Traffic for Marketing.

Business Insights Solution


The marketing-advertising-sales cycle is the engine
.

If you have any type of business, the marketing-advertising-sales cycle is the engine behind profitability. Outdoor marketing, in particular, helps entrepreneurs gain an advantage by capturing the hearts and eyes of commuters.

According to the Arbitron National In-Car Study, 2009 edition, the average American spends nearly 20 hours per week in a car – either as the driver or as a passenger. Some Americans – especially those with longer commutes – spend a greater percentage of their waking hours in a car than they do watching television, reading magazines or listening to the radio, which are all vehicles that provide advertising opportunities.

https://smallbusiness.chron.com/advertising-billboards-work-75826.html

The same study concluded with the following statistics:

  • 72 percent of billboard viewers actually shop on their way home. 
  • 68 percent make shopping decisions while in the car.
  • 56 percent of Americans reported talking about a funny billboard they saw while on the road.
  • 32 percent of drivers visited a business they saw advertised on a billboard sometime during the week. 

Importance of creative marketing at the right time.

Knowing the numbers is as important as knowing how to use those numbers. A business must create unique and compelling content to make car drivers and passenger remember your brand or product.

Take these ads for example.

Creative Ads 2
Creative Ads 2
https://blog.hubspot.com/marketing/billboard-advertising
Creative Ads 1
Creative Ads 1
https://blog.hubspot.com/marketing/billboard-advertising

Timing is very important to business marketing moves to get an adequate return on investment. When are drivers and passengers stuck in traffic? When are they likely to be looking around for a source of entertainment or information.

56% of Customer Will Talk About Funny Outside Adverts That they have seen.

https://airoutdoor.co.uk/blog/outdoor-advertising-stats/ 

The Economics:

THE MOST CONGESTED CITIES IN THE U.S
THE MOST CONGESTED CITIES IN THE U.S.
https://www.weforum.org/agenda/2019/03/traffic-congestion-cost-the-us-economy-nearly-87-billion-in-2018/

Higher traffic levels are associated with economic growth. Hence, big cities are seen as a conduit to higher economic growth with big, medium, and small business. Chicago has ranked #3 for cities where motorists spend the most time on the roadways. As the world’s human population increases, larger cities will see more traffic congestions, which lends itself to more potentials customers who want to view your content.

The Solution.

Working with businesses and institutions, we can create a better community and society. Getting the right message out, based on the statistics, will definitely be effective with data-drive tools and solutions. Try out our free traffic marketing solution for your business.

In color:

Zone #ZoneMarketing EffectTime Range
1Rogers Park - West Ridge

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
2Far North West

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
3North Park-Albany-Linconl Sq

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
4Edge Water-Uptown

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
5Dunning-Portage-Belmont Cragn

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
6Irving Park-Avondale-North Ctr

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
7Hermosa-Logan Square

Traffic is medium. Likely a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
8Lincoln Park-Lake View

Traffic is medium. Likely a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
9Austin

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
10Humboldt-Garfield Prk E/W

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
11West Town-Near West

Traffic is medium. Likely a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
12Near North

Traffic is medium-heavy. This a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
13Chicago Loop

Traffic is medium-heavy. This a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
14Lawndale N/S

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
15Bridgeport-McKinley-Lower West

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
16Near South-Douglas

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
17Midway-Garfield Rdg-Clearing

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
18South West Side

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
19New City-Englewood-W Englewood

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
20Fuller-Grand Blvd-Washington Park

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
21Hyde Park-Kenwood-Woodlawn

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
22Ashburn

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
23Auburn Gresham-Chatham

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
24South Shore-S Chicago-Avlon

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
25Beverly-Mt Greenwood-Morgan Park

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
26Washington Hts-Roseland-Pullman

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
27South Deering-East Side

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
28Riverdale-Hegewisch

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
29Downtown Lakefront

Traffic is medium. Likely a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM

In black and white:

Zone #ZoneMarketing EffectTime Range
1Rogers Park - West Ridge

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
2Far North West

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
3North Park-Albany-Linconl Sq

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
4Edge Water-Uptown

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
5Dunning-Portage-Belmont Cragn

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
6Irving Park-Avondale-North Ctr

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
7Hermosa-Logan Square

Traffic is medium. Likely a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
8Lincoln Park-Lake View

Traffic is medium. Likely a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
9Austin

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
10Humboldt-Garfield Prk E/W

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
11West Town-Near West

Traffic is medium. Likely a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
12Near North

Traffic is medium-heavy. This a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
13Chicago Loop

Traffic is medium-heavy. This a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
14Lawndale N/S

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
15Bridgeport-McKinley-Lower West

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
16Near South-Douglas

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
17Midway-Garfield Rdg-Clearing

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
18South West Side

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
19New City-Englewood-W Englewood

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
20Fuller-Grand Blvd-Washington Park

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
21Hyde Park-Kenwood-Woodlawn

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
22Ashburn

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
23Auburn Gresham-Chatham

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
24South Shore-S Chicago-Avlon

Traffic is light. Maybe not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
25Beverly-Mt Greenwood-Morgan Park

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
26Washington Hts-Roseland-Pullman

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
27South Deering-East Side

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
28Riverdale-Hegewisch

Traffic is fast. Not a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM
29Downtown Lakefront

Traffic is medium. Likely a good time for creative marketing.

From: 12/06/2019 @17:50 PM
To: 12/06/2019 @18:03 PM

* For more information, contact us at 708-629-1707.

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